I recently wrote a blog for Placemaking Europe about how storytelling can be a powerful tool in placemaking. Placemaking is not only about designing spaces, but also about people, their experiences, and the way we share those stories.
Why storytelling matters
- It inspires people to get involved and participate.
- It makes complex issues more accessible by turning data and plans into human experiences.
- It builds trust and empathy by highlighting the voices of those who live and work in places.
- It strengthens the placemaking movement by making it relatable beyond professionals.
How you can tell stories
Storytelling can take many forms:
- Illustrations make abstract ideas visual and spark imagination.
- Videos and vlogs capture emotions, environments, and voices in a dynamic way.
- Blogs and articles allow deeper reflection and documentation of both challenges and successes.
- Podcasts offer an intimate space for personal stories and diverse perspectives.
A simple recipe for starting
In the blog, I shared a practical step-by-step guide for anyone who wants to create content:
- Start small with something simple and manageable.
- Choose the format that feels natural to you: drawing, video, writing, or audio.
- Pick a story that inspires you: a project, a person, or a moment.
- Focus on the human side: emotions, challenges, and joy.
- Share it without waiting for perfection, it’s about connection, not likes.
- Keep going regularly and build your presence over time.
- Get inspired by others and learn from different approaches.
- Experiment with AI as a creative tool to spark ideas.
Read the full article blog here
Mustafa Sherif 